How about starting the product description by stating a user review?


Aug 15, 2022
I don't know how it may sound (crazy, dumb, genius😅) to you but this random notification (thought) popped up on the screen of my mind so, I decided to toss it up and see what is your take about this practice?

Example: Light, cool and comfy! Almost feels like I am not wearing them. That's how a fella from LA expressed his feelings who have been wearing our shorts for the last three months. . Of course we can twist it in a different way and come up with a different angle but using the review to open the description is key .

Point of Discussion:

Would love to know what your genius copywriting mind thinks about it🙃?

Is it already an established practice or?